A tqTag Site Manager customer group is a collection of potential and current customers to whom you can send emails and SMS messages. Site Manager supports two types of customer groups:
- Email Only (icon:
): a group of customers for whom the only information that you have is their email addresses. An email-only group has the following limitations:
- Although you can send emails to email-only groups, you cannot send SMS messages.
- You cannot target group sub-sets based on things they have in common.
- Targetable (icon:
): a group of current and potential customers who supply multiple information fields. After you create a targetable group, you define one or more conditions that determine which current and future customers are included in that group. For example, you might want to create a targetable group for which the only condition is birth month = May. You could then send the group an email offering them a discount during their birthday month.